Global Analyst Insights on the Leveraging Edge of Information Technology.

“Consumerization of IT”: The new BUZZ and pretty cool!

By on November 10, 2011 in Strategy with 0 Comments

Consumerization of IT basically means that not the IT-department or the purchasing department are responsible for which devices the employees use. They choose the device and software they want. For example, everybody heard the new term „Bring your own device“.

I think consumerization of IT is – based on cloud, SaaS and mobile technologies – a reasonable trend. Because we are going more and more in the direction of a mobile cloud. That does not mean, that the cloud becomes mobile itself. Instead of this we become more mobile and flexible. Because all our important data, applications etc. are always with us. Either local or provided by a cloud.

This trend also gives the employees more liberty on how they are working and actually where they are working. I am a fan of this cultural change, because I think it is basically not important where we are working. Some people are more efficient in the office and others are in the home office or a café. It’s the same with this „classical“ nine to five jobs. It is not important when you are working. It’s important that you are working and get things done in the expected timeframe.

For example: In his Connected World Report, Cisco found out, that 3 of 5 students would like to work more flexible and want to work outside the company. See more below.

Because of that it is not necessary that the IT department is dicating everything regarding the hardware or the local software because the corporate relevant data and applications are in the cloud. Of course, the whole implementation process is not easy and may become a big challenge for the IT departments.

Image source: http://www.uisgeek.com

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About the Author

About the Author: Rene Buest is Director Market Research & Technology Evangelism at Arago. Prior to that he was Senior Analyst and Cloud Practice Lead at Crisp Research, Principal Analyst at New Age Disruption and member of the worldwide Gigaom Research Analyst Network. Rene Buest is top cloud computing analyst in Germany and one of the worldwide top analysts in this area. In addition, he is one of the world’s top cloud computing influencers and belongs to the top 100 cloud computing experts on Twitter and Google+. Since the mid-90s he is focused on the strategic use of information technology in businesses and the IT impact on our society as well as disruptive technologies. Rene Buest is the author of numerous professional technology articles. He regularly writes for well-known IT publications like Computerwoche, CIO Magazin, LANline as well as Silicon.de and is cited in German and international media – including New York Times, Forbes Magazin, Handelsblatt, Frankfurter Allgemeine Zeitung, Wirtschaftswoche, Computerwoche, CIO, Manager Magazin and Harvard Business Manager. Furthermore Rene Buest is speaker and participant of experts rounds. He is founder of CloudUser.de and writes about cloud computing, IT infrastructure, technologies, management and strategies. He holds a diploma in computer engineering from the Hochschule Bremen (Dipl.-Informatiker (FH)) as well as a M.Sc. in IT-Management and Information Systems from the FHDW Paderborn. .

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