Global Analyst Insights by Rene Buest

CIOs are irritated by false cloud services and their marketing

By on December 11, 2012 in Comment with 0 Comments

It is not a surprising result and shows that cloudwasher are the biggest losers. Because CIOs do not want to be mislead from false cloud services. This is a result of a survey by cloud provider ElasticHosts under several CIOs worldwide.

83 percent of CIOs are irritated by false cloud marketing

The survey resulted in that 83 percent of CIOs are frustrated to need to deal constantly with the false marketing of the self-proclaimed cloud services which turn out to being quite traditional hosting solutions in the end. Ordinary web hosting solutions that include the name of cloud on it: cloud-washing!

Two-thirds (67 percent) of the respondents said, that they already got the offering of “cloud” services with a fixed term. 40 percent report offers without elasticity or scalability and 32 percent of the offerings do not have a self-service.

Webhosting is NOT Cloudhosting!

It is no longer a secret that most of the offerings which use the term “cloud” or “cloud computing” in their name are only reissued standard hosting solutions that do not have a single core feature of cloud computing. What means, it e.g. does not have a self-service, no automatic provision of resources, no flexibility or scalability nor a pay as you go model.

Something must be done!

The survey shows again that it is time to do something and that cloudwasher must be made public for their lies. Because on the one hand false cloud services cost IT buyers much time. On top of that a “fake cloud” is still used at some point for a project and can lead to serious consequences for the client and hinders real cloud offerings.

As David Linthicum wrote:

Truth be told, most of those presentations are given by salespeople who don’t know a cloud from a hole in the ground; they actually believe they’re selling is a cloud. Used cars, appliances, PCs, cloud services — the sales process is all the same, right?

Word!, hm?

About the Author

About the Author: Rene Buest is Gartner Analyst covering Infrastructure Services & Digital Operations. Prior to that he was Director of Technology Research at Arago, Senior Analyst and Cloud Practice Lead at Crisp Research, Principal Analyst at New Age Disruption and member of the worldwide Gigaom Research Analyst Network. Rene is considered as top cloud computing analyst in Germany and one of the worldwide top analysts in this area. In addition, he is one of the world’s top cloud computing influencers and belongs to the top 100 cloud computing experts on Twitter and Google+. Since the mid-90s he is focused on the strategic use of information technology in businesses and the IT impact on our society as well as disruptive technologies. Rene Buest is the author of numerous professional technology articles. He regularly writes for well-known IT publications like Computerwoche, CIO Magazin, LANline as well as Silicon.de and is cited in German and international media – including New York Times, Forbes Magazin, Handelsblatt, Frankfurter Allgemeine Zeitung, Wirtschaftswoche, Computerwoche, CIO, Manager Magazin and Harvard Business Manager. Furthermore Rene Buest is speaker and participant of experts rounds. He is founder of CloudUser.de and writes about cloud computing, IT infrastructure, technologies, management and strategies. He holds a diploma in computer engineering from the Hochschule Bremen (Dipl.-Informatiker (FH)) as well as a M.Sc. in IT-Management and Information Systems from the FHDW Paderborn. .

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