Cloud Computing

Analyst Strategy Paper: Public Cloud – The Key to a Successful Digital Transformation

Within the framework of the digital agenda, IT infrastructure is of central importance. More than two thirds (68 percent) of companies regard digital infrastructure as the most important building block and the key to the successful digitization of their business models and processes. The Public Cloud is one of the most important vehicles of the digital evolution. Only by means of dynamically acting and globally scalable infrastructure are companies able to adapt their IT strategies to continuously changing market situations. Hence, they can strongly support the technical aspects of their company strategy. With a Digital Infrastructure Fabric, companies are mapping the technological image of their “Digital Enterprise“, defining all necessary players and drivers within their digital evolution.

Public Cloud infrastructure services represent a solid base, to support the digitization strategies of companies regardless of their size, predominantly however, companies with very scalable IT workloads. For example, startups are allowed to grow slowly without having to invest massively in IT resources from the very beginning. In this way, companies get a hold on one of the most important features, to have a say in the digital evolution: speed. Today for IT departments, there is more at stake than just preserving the status quo. IT must position itself as a strategic partner and business enabler and be capable of satisfying the individual needs of specialized departments. They need to pursue the goal of creating a competitive edge for the company on the basis of digital technologies. In this context, public cloud infrastructure support the proactive measures of the IT departments.

The strategy paper can be downloaded free of charge under “Public Cloud – The Key to a Successful Digital Transformation“.

By Rene Buest

Rene Buest is Gartner Analyst covering Infrastructure Services & Digital Operations. Prior to that he was Director of Technology Research at Arago, Senior Analyst and Cloud Practice Lead at Crisp Research, Principal Analyst at New Age Disruption and member of the worldwide Gigaom Research Analyst Network. Rene is considered as top cloud computing analyst in Germany and one of the worldwide top analysts in this area. In addition, he is one of the world’s top cloud computing influencers and belongs to the top 100 cloud computing experts on Twitter and Google+. Since the mid-90s he is focused on the strategic use of information technology in businesses and the IT impact on our society as well as disruptive technologies.

Rene Buest is the author of numerous professional technology articles. He regularly writes for well-known IT publications like Computerwoche, CIO Magazin, LANline as well as and is cited in German and international media – including New York Times, Forbes Magazin, Handelsblatt, Frankfurter Allgemeine Zeitung, Wirtschaftswoche, Computerwoche, CIO, Manager Magazin and Harvard Business Manager. Furthermore Rene Buest is speaker and participant of experts rounds. He is founder of and writes about cloud computing, IT infrastructure, technologies, management and strategies. He holds a diploma in computer engineering from the Hochschule Bremen (Dipl.-Informatiker (FH)) as well as a M.Sc. in IT-Management and Information Systems from the FHDW Paderborn.