Global Analyst Insights by Rene Buest

Google Compute Engine seems to be no solution for the long haul

By on September 24, 2013 in Comment

In an interview with GigaOM, Google‘s Cloud Platform manager Greg DeMichillie made an odd statement on the future of the Google Compute Engine which again have to lead to a discussion on the future-proofness of Google’s cloud service portfolio and if it makes sense to depend on the non core business areas of the search engine provider.

Google is to agile for its customers

After Google announced to close the Google Reader, I already asked the question how future-proof the Google cloud portfolio is. In particular, because of the background, that Google starts to monetize more and more services, those due to the revenue get a new KPI and thus are threaten a closure. Google Cloud Platform manager Greg DeMichillie exactly meets this question in a GigaOM interview and answered unexpected and not within the meaning of the customer.

„DeMichillie wouldn’t guarantee services like Compute Engine will be around for the long haul, but he did try to reassure developers by explaining that Google’s cloud services are really just externalized versions of what it uses internally. ”There’s no scenario in which Google suddenly decides, ‘Gee, I don’t think we need to think about storage anymore or computing anymore.“

Although DeMichillie to qualify in the end that Google wouldn’t shut down their cloud services in a kamikaze operation. However, it’s an odd statement on a service which is relatively as of late on the market.

These are things customers should better not hear

The crucial question is why a potential customer should decide for the Google Compute Engine for the long haul? Due to this statement one have to advise against the use of the Google Compute Engine and instead set on a cloud computing provider who has its actually core business in infrastructure-as-a-service and not be indulgent to sell its overcapacities and instead operate a serious cloud computing business.

I don’t want to speak of the devil and the devil shows up! But news like the sudden death of Nirvanix – an enterprise cloud storage service – to make massive waves and outface the users. This also Google should carefully understand if it wants to become a serious provider of cloud computing resources.

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About the Author

About the Author: Rene Buest is Gartner Analyst covering Infrastructure Services & Digital Operations. Prior to that he was Director of Technology Research at Arago, Senior Analyst and Cloud Practice Lead at Crisp Research, Principal Analyst at New Age Disruption and member of the worldwide Gigaom Research Analyst Network. Rene is considered as top cloud computing analyst in Germany and one of the worldwide top analysts in this area. In addition, he is one of the world’s top cloud computing influencers and belongs to the top 100 cloud computing experts on Twitter and Google+. Since the mid-90s he is focused on the strategic use of information technology in businesses and the IT impact on our society as well as disruptive technologies. Rene Buest is the author of numerous professional technology articles. He regularly writes for well-known IT publications like Computerwoche, CIO Magazin, LANline as well as Silicon.de and is cited in German and international media – including New York Times, Forbes Magazin, Handelsblatt, Frankfurter Allgemeine Zeitung, Wirtschaftswoche, Computerwoche, CIO, Manager Magazin and Harvard Business Manager. Furthermore Rene Buest is speaker and participant of experts rounds. He is founder of CloudUser.de and writes about cloud computing, IT infrastructure, technologies, management and strategies. He holds a diploma in computer engineering from the Hochschule Bremen (Dipl.-Informatiker (FH)) as well as a M.Sc. in IT-Management and Information Systems from the FHDW Paderborn. .

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