AWS Activate. Startups. Market share. Any questions?

Startups are the groundwork for the success of the Amazon Web Services. With them, the IaaS market leader has grown. Based on an official initiative AWS builds out this customer target market and will leave the rest of IaaS providers further in the rain. Because with the exception of Microsoft and Rackspace, nothing happens in this direction.

AWS Activate

It’s no secret that AWS is specifically “bought” the favor of startups. Apart from the attractive service portfolio founders, who are supported by Accelerator, obtain AWS credits in the double digits to start their ideas on the cloud infrastructure.

With AWS Activate Amazon has now launched an official startup program to serve as a business enabler for developers and startups. This consists of the “Self-Starter Package” and the “Portfolio Package”.

The Self-Starter Package is aimed at startups that are trying their own luck and includes the well-known free AWS offering, which may take any new customer. In addition, an AWS Developer Support for a month, “AWS Technical Professional” training and discounted access to solutions of SOASTA or Opscode are included. The Portfolio Package is for startups that are in a accelerator program. These will get AWS credits worth between $1,000 and $15,000 and a month or one year of free AWS business support. There are also “AWS Technical Professional” and “AWS Essentials” training included.

Any questions on the high market shares?

With this initiative, the Amazon Web Services will keep making the pace in the future. With the exception of Microsoft, Google and Rackspace, AWS positioned oneself as the only platform for users to implement their own ideas. All other vendors rather embrace corporate customers, who are more hesitant to jump on the cloud train, and do not offer the possibilities of the AWS cloud infrastructure by far. Instead of interpret the portfolio on cloud services, they try to catch customers with compute power and storage. But, infrastructure from the cloud means more than just infrastructure.

By Rene Buest

Rene Buest is Gartner Analyst covering Infrastructure Services & Digital Operations. Prior to that he was Director of Technology Research at Arago, Senior Analyst and Cloud Practice Lead at Crisp Research, Principal Analyst at New Age Disruption and member of the worldwide Gigaom Research Analyst Network. Rene is considered as top cloud computing analyst in Germany and one of the worldwide top analysts in this area. In addition, he is one of the world’s top cloud computing influencers and belongs to the top 100 cloud computing experts on Twitter and Google+. Since the mid-90s he is focused on the strategic use of information technology in businesses and the IT impact on our society as well as disruptive technologies.

Rene Buest is the author of numerous professional technology articles. He regularly writes for well-known IT publications like Computerwoche, CIO Magazin, LANline as well as and is cited in German and international media – including New York Times, Forbes Magazin, Handelsblatt, Frankfurter Allgemeine Zeitung, Wirtschaftswoche, Computerwoche, CIO, Manager Magazin and Harvard Business Manager. Furthermore Rene Buest is speaker and participant of experts rounds. He is founder of and writes about cloud computing, IT infrastructure, technologies, management and strategies. He holds a diploma in computer engineering from the Hochschule Bremen (Dipl.-Informatiker (FH)) as well as a M.Sc. in IT-Management and Information Systems from the FHDW Paderborn.