Management @en

SaaS, mobility and Social Media is shifting the way we will do business

SaaS is a great solution for small, mid-sized and big companies to get things done in a quicker way and distributed over several countries. One big advantage is the capability to work in realtime on the same document or data with a group of people, for example using Google Docs. SaaS also gives you the opportunity to become more mobile instead of using local apps, because your data walks with you. The hook on this great way to work is an internet connection and of course a fast and stable connection. This is what the network provider etc. needs to face with, because mobile connections for example 3G are not stable enough especially when you are sitting in the train.

Social Media is a great way to communicate, deliver and get new information in realtime. It’s a perfect way for companies to get closer to their customers and let them become a part of the company and for example of the products lifecycle. But companies need to understand that Social Media is not just deliver new information. Social Media means communication and (realtime) interaction with their customers.

Another big problem of using Social Media for the enterprise is that this huge masses of data needs to be organized. Not just for the IT staff regarding storage capabilities. It’s a problem for the employees. When email grew up, the people say that they are not able to handle it because you get al lot of information the whole day, during the work and still after work. If we now extend that with Social Media for enterprises the organisation of this data is a big challenge. Because now we get information over multiple channels and need to sort and/ or put everything together. Actually Google tried to start that change with Google Wave. For me a mix of Social Media, live collaboration and email. But it did not work because it was to complex and it was hard to keep track of everything.

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By Rene Buest

Rene Buest is Gartner Analyst covering Infrastructure Services & Digital Operations. Prior to that he was Director of Technology Research at Arago, Senior Analyst and Cloud Practice Lead at Crisp Research, Principal Analyst at New Age Disruption and member of the worldwide Gigaom Research Analyst Network. Rene is considered as top cloud computing analyst in Germany and one of the worldwide top analysts in this area. In addition, he is one of the world’s top cloud computing influencers and belongs to the top 100 cloud computing experts on Twitter and Google+. Since the mid-90s he is focused on the strategic use of information technology in businesses and the IT impact on our society as well as disruptive technologies.

Rene Buest is the author of numerous professional technology articles. He regularly writes for well-known IT publications like Computerwoche, CIO Magazin, LANline as well as and is cited in German and international media – including New York Times, Forbes Magazin, Handelsblatt, Frankfurter Allgemeine Zeitung, Wirtschaftswoche, Computerwoche, CIO, Manager Magazin and Harvard Business Manager. Furthermore Rene Buest is speaker and participant of experts rounds. He is founder of and writes about cloud computing, IT infrastructure, technologies, management and strategies. He holds a diploma in computer engineering from the Hochschule Bremen (Dipl.-Informatiker (FH)) as well as a M.Sc. in IT-Management and Information Systems from the FHDW Paderborn.

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